{"id":2639,"date":"2020-03-12T14:52:47","date_gmt":"2020-03-12T12:52:47","guid":{"rendered":"https:\/\/blog.dokobit.com\/?p=2639"},"modified":"2024-01-24T16:12:13","modified_gmt":"2024-01-24T14:12:13","slug":"an-easy-way-to-improve-cx-convenient-user-authentication","status":"publish","type":"post","link":"https:\/\/blog.dokobit.com\/et\/tooteuudised\/an-easy-way-to-improve-cx-convenient-user-authentication\/","title":{"rendered":"Lihtne viis parendada kliendikogemust: mugav kasutajate autentimine"},"content":{"rendered":"

Viimastel aastatel on ettev\u00f5tted konkurentsis p\u00fcsimiseks otsinud v\u00f5imalusi kliendikogemuse parendamiseks. \u00d6eldakse isegi, et kliendikogemus on saamas olulisemaks kui toode ise v\u00f5i selle hind. Ka k\u00f5ige lojaalsemad kliendid v\u00f5ivad lahkuda konkurendi juurde, seega peaksid ettev\u00f5tted olema valvsad ning otsima pidevalt uusi lahendusi kliendikogemuse parendamiseks. M\u00f5nikord on selleks pisiasjad, mida sagely alahinnatakse, nagu iseteenindusportaali, veebi, teie pakutavasse e-teeninduskeskkonda sisselogimine.<\/p>\n

Statistika ei valeta <\/strong><\/p>\n

Uuringud* n\u00e4itavad, et 66% klientidest on valmis suurep\u00e4rase kasutuskogemuse eest rohkem maksma ja 84% v\u00e4idavad, et ettev\u00f5tte kliendikogemus on sama oluline, kui tooted ja teenused, mida pakutakse. See kinnitab kliendikogemuse kasvavat olulisust.<\/p>\n

Turvalisusest on saamas klientide jaoks oluline tegur. 84% klientidest on lojaalsemad ettev\u00f5ttele, kus on tugev turvakontroll, 41% klientidest ei usu, et ettev\u00f5tted hoolivad nende andmete turvalisusest. Pooled klientidest on juba loobunud ettev\u00f5tte teenuste kasutamisest loobunud turvakaalutlustel 72% \u00fctlevad, et nad loobuksid, kui esineks probleeme.<\/p>\n

Levinumad v\u00e4\u00e4rarusaamad<\/strong><\/p>\n

Statistika p\u00f5hjal on selge, mida kliendid hindavad, kuid n\u00e4ib, et teenuseosutajad ignoreerivad neid asjaolusid, n\u00e4iteks oma teenustesse sisselogimise olulisust.<\/p>\n

Pikka aega on olnud kaks levinumat kasutajate autentimismeetodit. T\u00e4nap\u00e4eval on m\u00f5lemad teatud m\u00e4\u00e4ral vananenud. Vaatame l\u00e4hemalt paari stsenaariumit.<\/p>\n

Salas\u00f5na-p\u00f5hine autentimine <\/em><\/p>\n

Paroolip\u00f5hisest autentimisest on r\u00e4\u00e4gitud palju, olgu see siis kasutajanime ja paroole kombinatsioon v\u00f5i sotsiaalmeedia kontoga sisselogimine. Salas\u00f5nade lekkimise ja salas\u00f5nade varguste juhtumite hulk on \u00fclemaailmselt tohutu, siiski j\u00e4tkuvalt paljud teenusepakkujad kasutavad just seda autentimismeetodit.<\/p>\n

Miks seda j\u00e4tkuvalt kasutatakse? Levinumad on kaks p\u00f5hjendust. Esiteks, see on odav lahendus. \u00d5igemini, see ei maksagi midagi. Sellise m\u00f5tteviisiga e-teenused aga s\u00f5ltuvad paljuski pimedast juhusest. Kui salas\u00f5nade leket ei ole veel juhtunud, ei t\u00e4henda see, et seda kunagi ei juhtu. Ehk olete selle riski enda jaoks kirjeldanud. Teiseks, teenusepakkujad arvavad, et see on kasutajatele k\u00f5ige mugavam. Aga kas ikka on? Kui palju kordi olete te unustanud oma kasutajanime ja salas\u00f5na? Seda juhtub kogu aeg, eriti, kui te ei ole teenuse igap\u00e4evane kasutaja v\u00f5i kui te ei ole k\u00f5igi oma e-teenuste kasutamiseks seadistanud \u00fche ja sama kasutajanime ja parooli. Keerulisem on, kui salas\u00f5nale on seatud reeglid: see peab sisaldama v\u00e4hemalt \u00fchte suurt t\u00e4hte, v\u00e4hemalt \u00fchte numbrit, jne. Muidugi, kui olete seadistanud kaheastmelise autentimise v\u00f5i kasutate paroolihalduseks m\u00f5nd rakendust, on olukord parem, kuid tegelikult ei tee see asja lihtsamaks.<\/p>\n

Lugege paroolihalduse turvariskide kohta siit<\/a>.<\/p>\n

Pangalingiga autentimine <\/em><\/p>\n

Pangalingid on seevastu \u00fcsna turvalised ja v\u00f5ibolla ka piisavalt mugavad. T\u00e4nap\u00e4eval ei ole see aga endiselt k\u00f5ige mugavam meetod ja kliendikogemust saab parandada. Pidage meeles, et konkurents on tihe, kasutajakogemus v\u00f5ib t\u00e4hendada palju.<\/p>\n

Tegelikult ei taga pank pangalingi kasutamisel, et pangalingi kaudu sisselogiv inimene on t\u00f5esti see, kelle pangakonto see on. Teisis\u00f5nu, pank ei v\u00f5ta vastutust sisselogija identiteedi eest. Kui seadusega on n\u00f5utud kliendi tugev autentimine, ei pruugi pangalingid olla sobivad.<\/p>\n

Mis on siis alternatiiv? <\/strong><\/p>\n

PKI-p\u00f5hine autentimine! See pole mitte ainult turvalisem, vaid ka mugavam.<\/p>\n

Miks on see mugavam kui pangalingi kasutamine, eriti kui enamik inimesi t\u00e4nap\u00e4eval kasutavad panka sisselogimiseks Smart-ID v\u00f5i Mobiil-ID abi? K\u00fcsimus on selles, mitu klikki klient eesm\u00e4rgini j\u00f5udmiseks tegema peab.<\/p>\n

Pangalingi kasutamisel suunatakse klient panga veebilehele, kus nad sisestavad enda kasutajanime ja seej\u00e4rel valinud sobiva autentimismeetodi kinnitavad enda identiteedi PIN koodiga. Samas, kasutades Smart-ID v\u00f5i Mobiil-ID sisselogimist otse teie teenusesse sisselogimisel on kliendi teekond l\u00fchem. See v\u00f5ib tunduda v\u00e4heoluline, kuid tihti saab sellest peamine p\u00f5hjus, miks teie teenust ei kasutata.<\/p>\n

Teil v\u00f5ib olla veel \u00fcks argument pangalinkide kaitseks \u2013 k\u00f5ik kasutavad panka, Mobiil-ID v\u00f5i Smart-ID lahendust kasutavad huvigrupid. See aga pole p\u00e4ris t\u00f5si. Enamik internetipanka kasutavaid inimesi logivad sinna sisse kasutades just eelpoolmainitud meetodeid. Muud v\u00f5imalused, nagu PIN-kalkulaatorid ei ole nii populaarsed ja on kliendile kulukamad kui Mobiil-ID v\u00f5i Smart-ID, viimase puhul on mobiilirakendus selle kasutajatele Baltikumis t\u00e4iesti tasuta.<\/p>\n

Kuid kas teile kui ettev\u00f5ttele on seda mugav implementeerida ja hooldada? See s\u00f5ltub tehtud valikutest. Meie usume, et Dokobiti autentimislahendus on parim alternatiiv. J\u00e4rgnevalt r\u00e4\u00e4gime, miks.<\/p>\n

Esiteks ei pea te erinevaid digiidentiteete eraldi integreerima, mis t\u00e4hendab, et integratsioon on kiire ja odav, saate k\u00f5ik digiidentiteedid \u00fches tootes ja lepingus, seega on v\u00e4hem ka paberimajandust. Teiseks ei pea te muretsema kasutajaliidese p\u00e4rast, pakume valmisehitatud kasutajaliidest, mida saate vastavalt oma soovidele br\u00e4ndida ja disainida, et kogu sisselogimise osa oleks loogiline osa teie \u00fclej\u00e4\u00e4nud e-keskkonnas. Lisaks ei n\u00f5ua meie lahendus teiepoolset hooldust, kuna meie vastutame infrastruktuuri muudatuste eest enda poolel, mis t\u00e4hendab, et teil on vaba aega ja ressurssi tegelemaks muuga. See on k\u00f5igest l\u00fchikokkuv\u00f5te meie argumentidest. Rohkema info saamiseks k\u00fclastage meie veebi<\/a> v\u00f5i v\u00f5tke meiega \u00fchendust<\/a>.<\/p>\n

Enne aga vaadake, kuidas meie autentimislahendus on ettev\u00f5tetes kasutusel:<\/p>\n

\"\"<\/p>\n

* State of connected customer, Third edition by Salesforce<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Viimastel aastatel on ettev\u00f5tted konkurentsis p\u00fcsimiseks otsinud v\u00f5imalusi kliendikogemuse parendamiseks. \u00d6eldakse isegi, et kliendikogemus on saamas olulisemaks kui toode ise v\u00f5i selle hind.<\/p>\n","protected":false},"author":6,"featured_media":2605,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"class_list":["post-2639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tooteuudised"],"yoast_head":"\nLihtne viis parendada kliendikogemust: mugav kasutajate autentimine - Everything about Dokobit and e-signing | Dokobit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.dokobit.com\/product-news\/an-easy-way-to-improve-cx-convenient-user-authentication\/\" \/>\n<meta property=\"og:locale\" content=\"et_EE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lihtne viis parendada kliendikogemust: mugav kasutajate autentimine - Everything about Dokobit and e-signing | Dokobit\" \/>\n<meta property=\"og:description\" content=\"Viimastel aastatel on ettev\u00f5tted konkurentsis p\u00fcsimiseks otsinud v\u00f5imalusi kliendikogemuse parendamiseks. \u00d6eldakse isegi, et kliendikogemus on saamas olulisemaks kui toode ise v\u00f5i selle hind.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.dokobit.com\/product-news\/an-easy-way-to-improve-cx-convenient-user-authentication\/\" \/>\n<meta property=\"og:site_name\" content=\"Everything about Dokobit and e-signing | Dokobit\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-12T12:52:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-24T14:12:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.dokobit.com\/wp-content\/uploads\/2020\/03\/auth_f.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"384\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Egle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Egle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.dokobit.com\/product-news\/an-easy-way-to-improve-cx-convenient-user-authentication\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.dokobit.com\/product-news\/an-easy-way-to-improve-cx-convenient-user-authentication\/\"},\"author\":{\"name\":\"Egle\",\"@id\":\"https:\/\/blog.dokobit.com\/#\/schema\/person\/194cef0f70312c8b7242cf7eaee20ebb\"},\"headline\":\"Lihtne viis parendada kliendikogemust: mugav kasutajate autentimine\",\"datePublished\":\"2020-03-12T12:52:47+00:00\",\"dateModified\":\"2024-01-24T14:12:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.dokobit.com\/product-news\/an-easy-way-to-improve-cx-convenient-user-authentication\/\"},\"wordCount\":821,\"publisher\":{\"@id\":\"https:\/\/blog.dokobit.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.dokobit.com\/product-news\/an-easy-way-to-improve-cx-convenient-user-authentication\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.dokobit.com\/wp-content\/uploads\/2020\/03\/auth_f.png\",\"articleSection\":[\"Tooteuudised\"],\"inLanguage\":\"et\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.dokobit.com\/product-news\/an-easy-way-to-improve-cx-convenient-user-authentication\/\",\"url\":\"https:\/\/blog.dokobit.com\/product-news\/an-easy-way-to-improve-cx-convenient-user-authentication\/\",\"name\":\"Lihtne viis parendada kliendikogemust: mugav kasutajate autentimine - 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